[ 01 ]
Smart Dashboard
Track workouts, nutrition, steps, goals, weight and progress in one place.
Melbourne · Pre-launch
Fitness Wellbeing
Everything you need to become your best self. Fitness, nutrition, accountability, community and wellness — one platform instead of five subscriptions.
One platform. Eight pillars. No more five apps. Built in Melbourne.
[ 01 ] The problem
Five apps to track
what one should handle
So we built the one
STRIIV was created to bring every part of the health and wellbeing journey together in one place. Becoming your best self shouldn't require five different apps, endless subscriptions, or doing it alone.
Our mission is simple: empower people to improve their physical health, mental wellbeing and overall quality of life through community, accountability and expert guidance.
[ 02 ] What we built
One platform
Eight pillars
Every part of the journey, finally under one roof — and every part talking to the others.
[ 02 ]
Advanced Nutrition
Recipe builder, meal logging, macro tracking and personalised nutrition insights.
[ 03 ]
Workout Engine
Exercise library, progressive overload tracking, workout programs and coaching tools.
[ 04 ]
Accountability Calendar
Schedule workouts, build routines and stay consistent through reminders and streaks.
[ 05 ]
Creator Platform
Personal trainers, coaches and nutritionists can grow audiences and monetise expertise.
[ 06 ]
Wellness Hub
Access therapists, wellbeing professionals and local support services.
[ 07 ]
Gym Buddy Finder
Connect with people who share your goals and training style.
[ 08 ]
Social Feed
Share wins, post updates, join challenges and connect globally.
[ 03 ] Shipping first
The MVP
Version one leads with the thing nothing else does well — the squad. Training alongside people who actually show up is what turns a download into a habit.
Your squad sits at the centre of the home screen: who's training, who's slipping, who needs a nudge. Accountability stops being a feature you open and becomes the first thing you see.
Squad homeV1
Smart dashboardV1.5
Workout engineV1.5
Nutrition & macrosV1.5
Creator platformV1.5
Wellness hubV2
[ 04 ] For creators
Coaching
as a business
Trainers, coaches and nutritionists get subscriber tiers, locked content, a client dashboard and revenue analytics — connected to the same data their clients already track.
No more screenshots between apps. The programme a coach writes lands directly in the member's calendar, and the check-in comes straight back.
[ 05 ] Press play
See it move
A walk through the platform that replaces the five apps currently sitting on your home screen.
STRIIV AI knows your training, your food and your recovery — so instead of guessing, you just ask.
[ 06 ] The bigger plan
The app is just
the beginning
Most startups have a product. STRIIV has a mission — one that extends beyond the app into physical spaces, and gives back to those who need it most.
[ 01 ]
Wellness Centre
A subscription-based wellbeing hub in Melbourne where members access a nutritionist, psychologist, therapist, osteopath and chiropractor under one roof — connected to their STRIIV app data.
Your psychologist sees your mood check-ins. Your nutritionist sees your food logs. Everyone has context. No more telling your story from scratch at every appointment.
Target: Year 3 · Melbourne flagship first
[ 02 ]
Second Chance Housing
For the people the fitness industry never talks about. A transitional housing facility for adults and minors in crisis that operates like a relaunch pad, not a shelter — 30, 60 and 90-day structured programs with on-site social workers and counsellors.
Drug-tested, safe, structured, but most importantly human. Because getting on your feet starts with having somewhere to stand.
Target: Year 4–5 · NFP alongside Pty Ltd
Why this makes STRIIV different
Every subscription is ultimately part of something much bigger than a calorie tracker. This is what it looks like when a business has a mission, not just a product.
[ 07 ] The numbers behind the need
1 in 7
People worldwide live with a mental health condition, yet only 9% of those with depression receive even minimally adequate treatment.
1 in 50
People live with body dysmorphic disorder, usually from around age 16 — and most experience suicidal thoughts. Fitness apps have never addressed this.
55%
Of global consumers will spend over $100 a month on better nutrition, self-care and mental health. The demand is proven.
$81.6B
The global self-improvement market by 2032, growing 8% a year — and STRIIV sits at the centre of four of its fastest-growing segments.
[ 08 ] Get in early
Become your
best self
Join thousands already on the waitlist. Be first to experience STRIIV.
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